1. Competitive Analysis
What are my competitive advantages?
Definition of target partner
What are the attributes of the partner for which my products represent a business opportunity?
Capacity Analysis
Once the type of partner has been identified, how many do I need and where can I find them?
Creating a Partner Program
How can I create a partner program or develop the one I already have, increasing my competitive advantage in order to be able to attract the best?
Your company wants to create a direct channel in a new country or turn around the one it already has. This undertaking implies an important challenge where many fail. The success of any channel recruitment policy depends on the ability to understand how the businesses of the companies you are targeting work, and being able to present your company and products in a way that is attractive to them.
afirma helps you to plan the capacity needed to achieve your business objectives and explore the optimum features of the partner you need.
Make the most of afirma's experience in order to refine your partner program and ensure success in the extension of your channel.
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