Definition
In the first phase of the project we work as a team to answer questions such as:
What do we need to transmit to the market?
What are our attributes?
How and by who should we be perceived?
How can we take advantage of new technologies and digital marketing to boost our company brand?
Training
Once all of these points have been analyzed afima helps you, step-by-step, to determine the branding strategy necessary to guarantee successful demand generation and awareness of your company.
Planning
After having defined the strategy we develop a plan of action to be followed by the customer's whole team.
Follow-up
In the last, but not least important step, afima will accompany you in the execution of this plan, guaranteeing coordination amongst all of the new initiative members.