Strategic Planning
In all new lines of business it is essential to analyze the necessary profitability and the existing risks. In this phase of the program we help you to asses the viability of a new project in an informed way.
Training
Once you have made the decision to invest it is necessary to analyze the following: What practices are essential to success? What is my target market? How do I access potential customers and initiate appropriate sales, maximizing results and minimizing costs? This phase will answer these and many other questions as we will provide your team with the key training to be able to do so.
Demand Generation
(REACH)
We will help you to define and execute the most appropriate marketing campaigns in order to generate the necessary sales opportunities.
Monitoring
The day-to-day running of any business can cloud the vision and on occasion be responsible for set goals and objectives not being reached. In this phase we provide you with the most effective follow-up actions to implement and work with you to monitor opportunities in order to achieve sustainable growth.
afirma helps you, step-by-step, to analyze the feasibility of undertaking a new line of business in the technology sector; we prepare your organization for the challenge and accompany you throughout the entire journey, from the very first steps until you reach your cruising speed. Once the investment has been analyzed and the viability of the new line of business has been confirmed, afirma helps you to face the challenges of the first year of business: understanding the features of the new products, defining how to market and install them and analyzing how to create synergies with the other products and services that make up your portfolio of solutions.
From the very beginning the program provides you with the marketing, sales and management tools and methodologies that are necessary to accelerate and boost your new line of business, and to achieve success in the technology market.
Furthermore, our REACH program for generating and monitoring demand provides you with the momentum to increase and boost your productivity.
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