In the first phase of the project we work together to answer questions such as: What do we want to achieve with this alliance? What joint actions should we perform? Who should we invest with and how? How do we ensure that planning and expected objectives are met? What return do we expect to obtain from this alliance?
What do we do?
Establecemos un Plan de Adopción por áreas, líneas de negocio o producto/servicio. Elaboramos un timeline de ejecución y adopción.
Abordar los cambios y seguir con la ejecución del negocio actual es primordial. Y ello implica tener un Plan de Adopción con procesos definidos.
Establecemos un sistema de vasos comunicantes entre presente y futuro. Definimos métodos, procesos y herramientas que se adaptan a las personas y a las necesidades: revisión de las áreas de marketing, ventas, proyectos/producción y finanzas, entre otras.
El objetivo: ser más competitivos y atrayentes para clientes y trabajadores y también para socios y aliados estratégicos. Y conseguir que los procesos y la tecnología esté al servicio de las personas hace que las empresas sean más competitivas.
Once the alliance's products, solutions and channel marketing needs have been analyzed, afirma helps you, step-by-step, to establish the specific channel necessary to guarantee success in marketing and to define and implement the training milestones that the channel needs.
Having defined the set of Partners with which the alliance will work, together with the manufacturers we develop a plan of action to be followed by all members involved in the marketing of these products / services (manufacturers and channel) and we establish by mutual consent tracking metrics to ensure their achievement and success.
Technological alliances represent a competitive advantage for their component manufacturers and their joint channel as they target customers with products/services with added value from each of the members of the alliance. However, in many cases this poses great difficulties for the manufacturers as not only do they have to dedicate resources to the marketing of their own products/services but they also have to adapt their methodologies and create new commercial initiatives that meet the needs and objectives of the alliance.
Integrators and distributors of products and services from different manufacturers in this framework also find difficulties in executing and coordinating their actions. afirma helps manufacturers and their channel to establish objectives for the alliance, to plan actions that help to achieve the objectives and to carry out the coordination, monitoring and reporting of specific actions, maximizing the profitability of the investment.
In the last, but not least important step, afirma accompanies the channel in the execution of the plan, ensuring coordination amongst all the members of the new initiative. We also establish and accompany Partners and manufacturers in monitoring and reporting the results of the various campaigns.
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Management of Alliances amongst manufactures with a joint channel