Juan Antonio Herrero

President and founding partner of afirmaGroup.

Entrepreneur who during his career has developed and consolidated projects in the IT sector as an integrator and manufacturer of technology solutions. Promoter and driver of various business methodologies with international implementation. In 2000, he worked with the Navision international methodology team, where he defined and developed courses and tools for the areas of Business Management, Marketing, Sales and Project Administration & Management: On Target methodology. From 2001 he devoted much of his time and efforts to the dissemination and adoption of these methodologies within IT company distribution channels, managing teams and initiatives dedicated to providing companies with the knowledge needed to be more competitive in all areas of their business. Since 2005, together with the afirma team, Juan Antonio has developed the afirmative methodology and the subsequent models developed within the company.

Prior to joining afirma, he held various positions within IT companies, including:

Navision Latin America: Partner and Executive Vice President, between 2001 and 2004, when the company was acquired by Microsoft.
Partner and Director of Group4 Enterprises: Company dedicated to Information Technology consulting, where he promoted innovative working methods and mergers and acquisitions of other companies, acquired in 2000 by Aston Group.

He is a graduate in Management and Business Management from the ICT (Catalan Institute of Technology) and studied technical architecture in Barcelona's EUAT.

2010 - present

2010 - present

afirmaGroup © 2013

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