​Yolanda Rodriguez

Partner and Director afirmaGroup.

2010 - present

2010 - present

With over 25 years experience in the management of IT companies Yolanda has extensive knowledge in the field of business methodologies such as the European Software Institute Capability Maturity Model, ISO15504 Assessor Training Program. Compita, Pragmatic Marketing, Practical Product Management. Pragmatic Marketing, Inc, etc.

Prior to joining afirma, she held several positions within companies such as:


More than seven years working at Microsoft Iberica SLR assuming different roles and responsibilities:

  • Director of Medium Accounts in Spain.
  • Dynamics Marketing Director.
  • Director of Small and Medium Accounts.
  • One year as acting Director of marketing and sales of small and medium accounts and    

More than seven years in Navision, where her responsibilities included:

  • Channel Development Manager in the Spanish subsidiary.
  • International Director of the On Target business methodology, a methodology that was
      developed at a global level for all Navision partners.
  • Commercial Director of a business partner of IBM and Microsoft.

PDD IESE -2004 Madrid.


afirmaGroup © 2013

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